Radio4Child Workshop held on Mission LiFE Campaign

“If you say no to plastic cutlery while ordering food from outside,
You are an environment protector.
If you take a cloth bag along with yourself while going out shopping,
You are a nature conservator.
If you reuse the water to water your plants when you wash vegetables,
You are a water conservator like your Teetar Daadi.
If you follow sustainable life and understand ‘less is more’,
Then dear children you are an environment protector.”

This heartwarming display of intergenerational wisdom, is brought to life by the talented RJ Payal from Radio City, Nagpur, who plays the role of Teetar Daadi to share her pearls of wisdom with her granddaughter. The granddaughter has a school project centred around “Environment Protection” to complete.

This delightful skit, aired on Radio City, Nagpur, emerged as a product of the Mission LiFE Workshop, held on May 19, 2023.

The workshop served as a platform for over 80 radio professionals to come together and contribute their expertise, inspiring the creation of this heartfelt performance. In another aired message, RJ Vinay from Radio Dhoom, Jharkhand in a sing-song message calls the listeners to save the environment with simple tasks:

“In our homes and lanes, let’s plant a tree,
For clean air, for our health, you see.
Remove smoke, dirt, and pollution’s grasp,
Brother, saving water is our urgent task.
Polythene bags harm the environment’s grace,
Switch to jute bags, a better embrace.
Leaves outside, don’t burn, let them be,
Save fuel in cars and bikes, wisely.
Energy is a blessing we must not waste,
Water, a giver of life, let’s not haste.
Plant a tree each day, a simple deed,
Protect the environment, every day we need.
Save energy, save water, let’s be wise,
For upcoming generations, a precious prize.
Brother, understand this call so clear,
Together, let’s make a difference, no fear.”

More such radio products have been received from RJs from around the country. While RJ Rashi from Big FM Ranchi, talked about how plastic pollutes our environment, RJ Umar of MashqTalk podcast, talked about saving our rivers. RJ Prateek from Radio Mirchi, Lucknow, too reached out to his followers with a video message to save the Gomti River.:

• RJ Rashi:

• RJ Umar: https://www.facebook.com/reel/1999541473721531

• RJ Prateek:

The workshop witnessed active participation from Programming Heads and RJs from All India Radio, private FM stations, and community radio stations. With both online and offline attendees, these radio professionals showcased their commitment to addressing climate change and advocating for child rights. Structured into three groups centred around the themes of “Save Energy,” “Save Water,” and “Reduce Single Use Plastic,” the workshop provided a platform for collaboration and ideation.

Each group collaborated to create radio products, such as jingles and programming, conveying key messages related to their assigned topics. The groups presented their final radio products, showcasing their creativity and dedication to addressing environmental issues.

The event commenced with a keynote address delivered by Suresh Kumar, representing the Ministry of Environment, Forest & Climate Change (MoEFCC). Kumar emphasized the paramount importance of engaging youth in adopting sustainable lifestyles and making pro-planet choices, igniting a collective passion within the room.

Presentations were also given on the Meri LiFE campaign and UNICEF’s influential U-Report platform. Additionally, three talented RJs presented their ongoing programmes on climate change, providing invaluable insights into existing initiatives within the radio industry. These presentations served as a catalyst for inspiration, spurring participants to push their own boundaries and strive for excellence.

Way Forward:
The radio professionals expressed their commitment to utilizing the messaging received during the workshop to create engaging programmes that promote sustainable lifestyles and climate change awareness among the youth.