Description: A month-long campaign on saving the environment was conducted on BIG FM, where radio jockeys encouraged people to initiate at least one action that would contribute to preserving Mother Earth on Environment Day. However, the campaign emphasized that these efforts should not be limited to just that one day; rather, they should be incorporated into daily life, becoming a regular practice. Besides engaging listeners, government organizations, NGOs, celebrities, and individuals also collaborated with BIG FM, each doing their part to protect the Earth. Noteworthy contributors were featured on-air to acknowledge their efforts and inspire others. For instance, Bharti has been innovatively utilizing pine leaves to create various products, thus replacing plastic. Her interview highlighted the range of items she produces and how they benefit the environment.

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Credits: BIG FM