Description: Spot is based around a story centered around Anganwadi centers providing routine immunization for children. The story begins with an ASHA worker excitedly announcing the availability of vaccines to her friend, who is also a young mother. However, the young mother is skeptical due to her mother-in-law's adherence to age-old traditions that may prevent her from getting her child vaccinated. The ASHA worker, as they do in the real world, takes charge of convincing the mother-in-law. She intelligently handles the situation with facts and data, presenting them in a language and tone that is easy for the mother-in-law to understand. Eventually, the mother-in-law realizes the importance and wholeheartedly agrees to her grandchild getting vaccinated. The spot highlights the importance of routine immunization messaging at the grassroots level and showcases how ASHA workers patiently and aptly fulfill their assigned tasks. It also serves as an ode to the hard work of ASHA workers and their dedication to establishing the routine immunization message.

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Credits: Voice Overs - Misbah Zaidi , Kashish Chauhan ,Vibhuti Narayan Tiwari,Rj Pinky,Gourav Thakur :Script -Rj Pinky :Packaging-Gourav Thakur