Description: Magic happens in fiction, but in real life, what’s gone can never be brought back with the help of magic. The radio spot titled ' No magic can replace Routine Immunisation' harps on this concept. For a child, magic is a spectacle. Parents also encourage their children to enjoy a magic show. However, once the parents miss the opportunity of routine immunization, no magic can save their children from diseases like Polio, Rubella Measles, Hepatitis and many others. The radio spot encourages the parents to take their children to the vaccination centre so that they do not have to wait for any magic or miracle when their children are affected with those life taking diseases.

Translation: Magician - Gili! Gili! Gay! (Magic Spell), I will do some magic and the handkerchief will become a cat. Gili! Gili! Gay! (Magic Successful, clapping sound) Magician - Look, a cat! Child - Uncle! Uncle! Please turn the cat into a handkerchief again. Magician - That's not possible. How can it come back once it's gone? Narrator - That's right, once time is gone, it never comes back. Once the vaccination period is over, there is no going back. Next Sunday, join the vaccination programme for children aged zero to five years at your nearest health centre. Give your child a healthy future by immunizing against Polio, Measles, Rubella, Hepatitis, Tuberculosis and many other critical and infectious diseases. Remember, a healthy body is a symbol of a healthy life.

Credits: Suvayan Bala