Description: A three-week event was celebrated on Radio Gupshup 94.3 FM, addressing the challenges posed by climate change through outside broadcasts (OBs), vox pops, and caller participation. The event received an overwhelming response from listeners, leading to its establishment as a monthly station property highlighting the issue, in collaboration with UNICEF India and Radio4child. The link narrates the challenge of climate change through a phone call that the radio station had been receiving for several days, where they hear someone crying for help. The RJ eventually discovers that it is a metaphorical call from Mother Nature, pleading for help from humanity, which is being ignored. The show gradually delves into the issue of climate change through this weeklong event, featuring OBs, vox pops, calls, and listener participation.

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Credits: RJ MANDY