Description: A secure childhood entails a child's upbringing within a nurturing environment that fosters physical, mental, social, and emotional growth, devoid of prejudice or apprehension. Childhood protection commences within the household, where every child requires attentive and affectionate interactions – such as talking, singing, and playing – with parents and caregivers who hold affection for them. Each child, regardless of gender, deserves the affectionate embrace and care of parents, instilling in them the foundational lesson of being cherished, wanted, and loved. These actions sow the seeds for their progression into empathetic individuals brimming with compassion. This is the importance of childhood protection, starting from home, with early childhood development. The jingle underscores the significance of parental love, tactile connection, and attentive nurturing for a child's early development, safeguarding their journey towards becoming a well-rounded adult. The jingle, a folk lullaby in rural setting , portrays a doting father serenading his daughter, addressing her as 'BITIYA MHARI'.

Translation: बिटिया म्हारी प्राणों से प्यारी, मुझसे मांगे स्नेह। बलिहारी जाऊँ उपजी, मो से मेरी ही देह। बिटिया म्हारी.... बिटिया म्हारी…|आपकी गोद, आपका स्पर्श, बच्चों का हक है। इन्हे सीने से लगाते रहिये, इन्हे गले से लगाते रहिये

Credits: SHALINI MITTAL