Description: Routine Immunization Radio Spot – A lady with her kid goes to the vaccination centre. As she steps down from the bus and walks to the centre, another old lady meets her on the way. When the old lady came to know that the child is being taken to vaccination centre, she started discouraging the young mother from vaccinating the child. She tries to convince the young mother that vaccination is of no use. She affirms her statement saying there were no vaccinations in her childhood, and nothing has happened to her. She claims to be healthy and perfectly OK without taking any vaccine. But the young lady, who is convinced of the advantages of immunization, neglects the bits of advice of the old lady and steps towards the vaccination centre.

Translation: Lalitha: Hey where are you going with your child? Young Mother: Oh I was just taking him to the health centre, he has vaccination today Lalitha: Even you are believing all these things? They are making our kids suffer from the birth itself in the name of immunisation in 4th week,9th month, at 1.5 years, 6th year. How much these kids should suffer? See do people of my age have any health issues? No, right? We have never taken any of these immunizations.... it is just some cheap marketing strategy by the pharmaceutical companies. Young Mother: Who told you this ? Each and every child has right to get vaccinated Lalitha: mmm.... my daughter in law is pregnant I have already told her not to get out of the house in the name of vaccination and not to make the child cry out of pain. Young Mother: Sister don’t turn up your nose towards immunisation.... it is a cruel gesture towards our children, if we are wishing for their good health we should provide them with all vaccinations available. There are many pathogens in the environment around us that can cause severe diseases; vaccines are available against most pathogens that cause severe illness. Give your baby vaccinations on time. Let’s not forget to give preventive vaccines. It is their birth right. In public interest, Radio Mattoli

Credits: Viji Sebastian