Submission 5461

Title: chayakkada -child rights commission bans children's photos from advertisement boards

Theme: Child Protection

Category: Jingle

State | City: Kerala | Dwaraka, Mananthavady

Description: Chayakkada( Tea shop) on Child Protection - This radio presentation is about the ban on using children’s photos in advertisements, a recent restriction by the child rights commission. This conversation takes place in a small tea shop. A person named Benny comes to the tea shop with paint and a brush. A lady in the tea shop expresses her curiosity about the paint and brush. He explains that he is going to write a banner for a program. Then the lady instructs him not to use any images of children in advertisements and banners. If he does so, it will be counted as an unlawful act. This program also describes other important instructions by Child Rights Commission such as avoiding flex boards, discriminatory exams, etc. This is an infotainment presented in tea shop situation.

Translation: 1) Hey brother ......it’s early in the morning. Where are you going now? 2) Why Thulasi, is it forbidden for me to go out? 3) I can see some dress and brush with you. Are you gonna paint something or what? 2) There is a new textiles launching near my home I just got a work to paint a banner, that’s it. 1) Oh then next time onwards be careful while writing advertisements boards brother ....adding pictures or photographs of children are prohibited 4) Who told you that? Why is it so? 3) Janaki, it is an order from commission for protection of child rights, we should not use pictures of children in any advertising boards... 1) It is said that it may cause competitive mentality among children and thus it is prohibited by the commission for protection of child rights 2) Yaar it is a fact....it may also cause mental issues to them. 1) That is a common thing, not everyone has every talents ...everyone is unique... 3) Every children have different talents...children who have no opportunities to express their talents grow up by seeing these advertisement boards. Some of them may feel anger and sadness. 2) Oh it is not only about seeing they might also hear things like.. "look at the other kid...see him succeeding... we have been giving you whatever you need, still you are not like him. 1) We never care about what they feel while hearing all these things we just keep on comparing.haa I think there will be a difference in these things after this prohibition act. And it is the same in youth festivals also... 4) There is nothing to say about it. Those with money can make things in their own way and can get prizes also.... 3) Talented children are also there in poor class too, but no one will try to empower them and thus they won’t compete in youth festivals... they might also be struggling so hard...and will be depressed about there financial status. 2) Let the one with money compete ....let them win prizes but there is no need of banners and all these prohibition should have get into practise years before 1) Commission have also made some corrections in examinations which may lead to inappropriate discriminations, mental stress, trauma etc... 4) Let the entire problem related to children diminish after this act...and may not lead to any kind of problems to them 2) Commission have said that tuition classes, LSS, USS etc should also be stopped 1) It is basically a cruelty to give them more and more burden from both school and tuition centres 3) Many acts have been made into work for the protection and care for children by the commission....but the thing is all those acts should work properly and accordingly. let them live freely.

Credits: Smitha Johnson

Radio Station: Community Radio Mattoli

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