Description: We encountered a listener during the campaign we ran on World Environment Day this year, named Naresh Agarwal. He has made a unique effort with plastic bricks, which we shared on the radio and demonstrated to people on Facebook through a video. This was a 360-degree campaign, encompassing initiatives both 'On Air' and 'On Ground', as well as through 'Social Media'. We encouraged our listeners to share innovative ideas on our WhatsApp and Chatbot platforms to win movie tickets. We promoted hashtags such as #MissionLiFE, #MeriLife, and #SayNoToSingleUsePlastic.

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Credits: Concept of the campaign by Dr.Subhash Krishna, Programming Director Radio City Patna, Link by RJ Barkha