Description: The creative starts with Parents and their kids gathered in a hall of the school. There is an upcoming fancy dress competition. The teacher informs the parents that kids have decided what they want to be in the time given and urges parents to help their kids. She begins asking the kids what they want to be. While other kids want to dress up as Princess ,lion etc., (very common and normal ) , one of the kids innocently wants to dress up as her mom. She says she will be using lipstick to make bruise marks all over her face, cheeks, arm and under her eyes. The bruise marks she is referring to are what she has seen in her home, caused by her father beating her mother. There is stunned silence as the final announcement says that hits it home that our kids are watching and learning. So we need to stop domestic violence. Every child deserves a violence and abuse free home. The beauty of this creative lies in its innocence and of its message comes from the kids themselves and how in the face it is! It punches the gut and drives the point home.

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Credits: Ms.Vinayshree