Description: On the occasion of World Environment Day, Big fm urged people and said “Kuch Kar Aur Roz Kar”, focusing on the importance of doing your bit, no matter how big or small, everyday. This was a 2 month long campaign, that was executed in 3 phases, featuring locals, businesses and NGOs who follow “Kuch kar aur roz kar” daily. Across the campaign, we used different tricks and tactics to engage people and make them take up activities everyday that will benefit the environment. This link makes people think about what if Water could speak and tell about its life story and how we are all responsible for not saving enough water

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Credits: RJ RASHI