Description: On the occasion of World Environment Day, Big fm urged people and said “Kuch Kar Aur Roz Kar”, focusing on the importance of doing your bit, no matter how big or small, everyday. This was a 2 month long campaign, that was executed in 3 phases, featuring locals, businesses and NGOs who follow “Kuch kar aur roz kar” daily. Across the campaign, we used different tricks and tactics to engage people and make them take up activities everyday that will benefit the environment. This poem talks about different ways in which we waste our natural resources, which will directly make people realize things they can improve immediately.

Translation:

Credits: RJ RASHI